I like it. You have to compete with every other conference, star program, star coach, star player on Saturday.
Been a big fan of non traditional scheduling, and wish UK would look into it. Especially in the OOC, those are 3 games a year where UK isn't getting significant exposure, but if you move the game to a slow week day, maybe you can get a little bit better air time. Maybe a Tuesday game here, Friday game there. Always thought unconventional moves are what program like UK needs to make to expand their brand.
Ballsy move for the big 10, one that could pay off extremely well. That conference is impressing me more and more. They've made plays for great coaches, definitely the deepest roster in terms of coaching talent from top to bottom, and now they are making a move to separate from crowd so they can stand out on their own.
What else is on tv friday nights? nothing of note. You can get a prime time slot with games on a weeknight.
Think about it. Michigan football when nothing else is on the tv. Harbaugh is prime time on saturday going up against every program, conference, and coach. Now he's got his own stage that isn't crowded and can perform solo. Same goes for Buckeyes.