With the market hot, it seems like a seller can save some serious coin if selling a without a realtor. By looking at the comps , a savvy seller should be able to piece the property accurately. Especially if you’re in a desirable area , you might not need a realtor to get you offers. Or am I wrong and one should use a realtor to sell?
Having just done the FSBO, and ultimately the agent route, this past summer I have some thoughts to share.
The first is that so much obviously depends on the property itself - town, location within the town, condition, etc. and the price point. What we experienced, and confirmed by several buyer's agents (yes we protected them at 2% when we did FSBO), was that 95% of the buyers looking at anything over $1.25MM were not showing up without an agent in tow or at least will want to use an agent to bring in the contract, "negotiate", coordinate, yada yada yada, and 99.9% of buyers in the $1.5MM and up range are using a buyers agent. Therefore, if you're in this price range you are looking at saving 3%, not 5% so please keep that in mind. Notice this has nothing to do with the "value" the agent - buyer or seller - brings just the fact that the vast majority of buyers at a certain price point are going to want the comfort and "expertise" that the agent brings them and they also know that it doesn't cost them anything!
My second thought on the FSBO route is that potential buyers tend to misread the situation, or think that you, the seller, are asking too much and/or they get greedy because it is a FSBO. Case in point, I had two local buyers (so they know the town already, the market, etc.) each show up several times, they know the price and appear comfortable with the price and yet offer
significantly less than asking price. So much so that I didn't even counter since I know at that point that they are simply looking for a steal and/or really can't afford the house.
I also had 4 or 5 other potential buyers offer less, just not significantly less like the aforementioned bozos, and then had to listen to them explain why it wasn't worth what I was asking. Then there was the 1 family from a neighboring town (Bridgewater) who really wanted to move to Basking Ridge who were not using a buyers agent who made an reasonable offer and then wanted an additional 5% discount because they knew we were not paying any realtor commission (yes they structured the offer that way). I said that given their offer I was confident that I could roll the dice with a realtor and be indifferent because they wanted the entire realtor savings for themselves - this is the greed aspect of FSBO buyers.
At the end of the day we listed with a local KW agent and given the magic of the MLS (that is the golden gate in all of this) we had 1 open house plus 2 additional showings within 48 hours of the open house, resulting in 8 offers, 5 of which were over asking price. What did the agent do or have that I didn't as a FSBO - not much - except for the KW platform, the MLS and the strategy to lower the price to, hopefully, generate offers over the asking price. They didn't "negotiate" anything or manage to "sell" the house with extra bells and whistles like some car dealer and they didn't use any creative contract language (it's a standard NJ real estate contract that is tweaked by both buyer and seller attorney's). They simply showed the house, answered some questions and asked for best and final offers, collected said offers and relayed the information to me. I would imagine in a different market it isn't so simple, but in this market getting a listing is the hard part, not selling the house.
The agents - buyer and seller - do act as a nice buffer between the parties so they don't kill each other with unreasonable requests that almost always occur post inspection and they keep the process moving along. After all - no deal no commission - so they are both keenly interested in keeping it together.
In case anyone was wondering, the house sold for MORE than I had originally listed on FSBO where I was told again and again by potential buyers it was over-priced and even a few times by agents. I knew what we had and we just needed the right buyer who saw the value. I guess you could say we got lucky that the buyers agent saw the MLS listing and decided to pursue the property.
Good luck and remember - all real estate is local (town, street, neighboring houses & even the orientation of the house on the property) - just ask Zillow.