That is the bottom line of why all of these uniforms are being used. To sell more stuff for Adidas and MSU. How many white Adidas pullovers were sold on the white out day alone? How many black Adidas polos, tshirts, and hats were sold on the black out Saturday? Now, the new Egg Bowl merchandise will be out there for all of us MSU fans to buy. Talk all you want about it's done for recruiting, for the current players, for the fans. Bottom line is this helps put more money in Adidas and more importantly MSU's pockets.