Brock Bowers explains decision to turn down NIL collective

On3 imageby:Griffin McVeigh03/23/23

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Regardless of position, Brock Bowers might be the best player in college football. What he has brought to Georgia as a tight end has been as valuable as anything. As a result, the offense has been humming over the past two years and led to as many national championships.

If Bowers was interested, he could seriously cash in on some NIL money, especially from Georgia’s collective. Instead, he turned down the opportunity from the Classic City Collective. He explained the decision, saying he wants other people from other sports to earn some money of their own.

“It was with the collective and they offered me a little bit of something,” Bowers said. “I just feel like I have enough of my own stuff going that it can kick back to some of the other sports. Hopefully, some of those other guys get the opportunity.”

Now, Bowers is still out there doing a few small things. He said there have been some autographs signed for Georgia fans during the offseason. Dick’s Sporting Goods, Zaxby’s, and NOBULL have been able to ink Bowers to deals as well.

But as he described it “nothing too crazy,” as he looks to stay focused on spring football.

“I signed some stuff,” Bowers said. “Nothing too crazy.”

Bowers is considered one of the most valuable players in college football, having an On3 NIL Valuation of $668,000. Nobody on the current Georgia roster is higher. It’s no surprise the collective targeted what should be the star player in offensive coordinator Mike Bobo‘s unit next season.

The On3 NIL Valuation accounts for an athlete’s roster value and brand value. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. Brand value factors in an athlete’s personal brand and the value it could bring to regional and national brands outside of the scope of NIL collectives.

Brock Bowers NIL Valuation high due to performance

Bowers broke out as a true freshman and somehow improved during the 2022 season. He was close to passing the 1,000 receiving yard mark, finishing with 942 yards at 15.0 yards per reception. The touchdown numbers did dip for Bowers, going from 13 to seven.

Even if Bowers is turning down NIL deals, some top-level money will be heading Bowers’ way in the near future. NFL teams will be begging to get their hands on him in next year’s draft. In an era where dominant tight ends can be legit game-changers, Bowers will be a popular man in April 2024.