WATCH: NFL broadcaster, Michigan alum Rich Eisen reacts to Ohio State trademarking ‘THE’

After Ohio State announced they have successfully trademarked the word “THE,” Michigan Wolverines alum and NFL analyst Rich Eisen came up with his own possible trademark idea for the Buckeyes.

“You know what, this is what we’re going to do… new T-shirt in maize and blue the word the ‘THE’ dash EEZ nuts and put the Buckeyes on there. Lets do it and put the Rich Eisen Show logo on it… So, that’s my response one of the most often used articles on planet earth, in the english language… how about The-EEZ-nuts.”

Eisen joins many others who are not Ohio State fans and are confused by the approval to trademark “THE.” It is a word that is frequently used everywhere throughout the American English language. As of now, the trademark covers T-shirts, baseball caps, and hats being distributed, promoted, and sold through channels customary to the field of sports and collegiate athletes.

Despite his level of irritation with Ohio State and their new trademark, Eisen may have stumbled upon a way to profit from his alumni rival. Whether or not the NFL analyst elects to go through with his idea, the video of his response is out there, and it is of pure maize quality.

You can check out Eisen’s full take on Ohio States “THE” trademark below.

Ohio State formally trademarks ‘THE’ after long legal battle

After a long and lengthy legal battle with the United States Patent and Trademark Office, Ohio State has formally trademarked “THE.” The first application was submitted back in August 2019 and the trademark finally came through on Tuesday, June 21.

Ohio State has always wanted to be known as the top school in the state, with fans and media members calling them “THE Ohio State University” and even throwing Buckeyes in there as well, when discussing athletics. Now, Ohio State will have the right to “THE” on all athletic apparel.

“Clothing, namely, t-shirts, baseball caps and hats; all foregoing being promoted, distributed, and sold through channels customary to the field of sports and college athletics,” the trademark reads via Josh Gerben.

Originally, the USPTO refused the trademark application on Sept. 11, 2019, for two reasons. First, the trademark was considered “merely ornamental” and second, Marc Jacobs filed for the same thing several months prior.