South Carolina tight end Jaheim Bell lands NIL deal with car dealership

On3 imageby:James Fletcher III•05/26/22•

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South Carolina tight end Jaheim Bell is putting his NIL value to use, landing a partnership with La Porte, a Chrysler, Dodge, Jeep, Ram dealership in Indiana. As part of the endorsement, the Georgia native posted a graphic on his social media pages and will be able to drive a car from the lot.

Jaheim Bell posted, “Huge shoutout to La Porte CDJR for getting me right with some new wheels.”

The graphic also identifies him as an official partner of the dealership and shows the tight end dressed up with a red coat and white turtleneck.

Bell posted another picture in addition to the endorsement, showing a red Dodge Charger.

Jaheim Bell sees NIL value rise

South Carolina tight end Jaheim Bell saw his On3 NIL Valuation jump more than $300,000 in one week, moving him into the NIL 100 and growing his brand by more than 800 percent. With new data entered from his most recent ventures, the proprietary algorithm shows his current market value in deals.

The On3 NIL Valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. Rather, it signifies the value at a specific moment in time. Factors such as social media following and engagement, on-field achievement and endorsement deals are calculated in the final number.

After jumping from a value of $49,000 on May 17 to a value of $363,000 on May 24, the data shows that his value per post on all social media platforms – Instagram, TikTok and Twitter in this case – is $658. That endorsement goes out to his 32,000 followers across the three platforms, with his largest following on Instagram with 23,000.

Part of the growth in Jaheim Bell’s NIL Valuation likely comes from his increase in followers as well. His reach grew 19.9 percent on Instagram alone, also jumping 8.4 percent on Twitter.

On the field, Jaheim Bell has also produced well enough to boost his value off the field. Heading into his junior season, the 6-foot-3 tight end brings plenty experience into the season as he looks to team up with transfer quarterback Spencer Rattler.

In 2021, despite multiple injuries to South Carolina quarterbacks, Bell caught 30 passes for 497 yards and five touchdowns. He also added seven carries for 40 yards, taking his all-purpose yardage over 500 for the season.