Nico Iamaleava’s On3 NIL Valuation grows 520% over past 2 weeks

On3 imageby:Jeremy Crabtree•03/22/22•

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Not only is On3 Consensus five-star Nico Iamaleava of Long Beach (Calif.) Poly one of the highest-ranked recruits in the Class of 2023, he’s also now one of the most valuable athletes in the nation.

Leading up to and after his commitment on Monday to the Tennessee Volunteers, Iamaleava saw his On3 NIL Valuation increase by $284,000 to $339,000.

The 520% increase in his On3 NIL Valuation since March 8 comes on the heels of an impactful unofficial visit to Tennessee, news he was transferring to Poly from Warren High School in Downey, Calif., and the announcement he was down to five schools.

It culminated with Monday’s commitment to the Volunteers.

The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time.

In addition, Nico Iamaleava’s On3 NIL Valuation has grown by more than 561% over the past 12 weeks and increased by more than $288,000 during that time.

Nico Iamaleava’s social footprint grew significantly

Since March 8, Nico Iamaleava has seen a massive increase all across the board on his Instagram, TikTok and Twitter accounts.

Nico Iamaleava now has more than 56,000 followers total. Furthermore, his per On3 Per Post Value has grown to $1,300 on Instagram, $594 on TikTok and $621 on Twitter.

The increase has also allowed him to skyrocket to No. 4 overall in the On3 High School Football NIL Rank and No. 32 in the NIL 100. The On3 NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.

It’s expected to see his social media presence and On NIL Valuation grow even further. That is especially true since he’s officially committed to the Volunteers. Look for more and more Tennessee fans to start to track him. For example, he added more than 1,000 new Twitter followers hours after he committed.

Nico Iamaleava is the No. 5 player overall in the country, according to the On3 Consensus, a complete and equally weighted industry-generated average that utilizes all four major recruiting media companies.

He ranks as the No. 3 quarterback and second-best player in California, per the On3 Consensus.

On3 ranks Nico Iamaleava similar to others in the industry as the No. 5 overall player, third-best quarterback and second-ranked player in the Golden State.