Caleb Williams inks major NIL deal, joins men’s grooming company as part owner
Caleb Williams is adding a new title to his resume — investor. The newest member of the USC Trojans is throwing support behind Faculty, a modern grooming brand.
According to Obi Anyanwu of Beauty Inc, Williams is officially a part-owner of the brand. Additionally, the star quarterback will be featured in campaigns, collaborations and revenue partnerships.
Moreover, Faculty specializes in nail art, which Williams has been vocal in support of. The former Oklahoma quarterback began painting his nails after being inspired by his mother, who is a nail technician.
He’s even used nail art to get into his opponents heads, mocking the Texas Longhorns with a “Horns Down” image on his nails last season.
Continuing, Williams revealed that he started painting his nails after seeing artists like rappers A$AP Rocky and Lil Yachty doing so. With his investment, it’s evident the quarterback believes the trend is here to stay.
While the practice seems untraditional, Williams spoke about how he doesn’t care about other’s opinions on the matter.
“You know, some people love it, some people hate it,” Williams said, via Beauty Inc. “Either way I don’t really care. I never have been one to care much about what people have to say or think about me. Just kind of do as I feel and if people like it great, if they don’t, whatever.
“I feel like everyone should express themselves however they choose. If me painting my nails playing football helps some people feel more confident in expressing themselves then great.”
If Caleb Williams can help Lincoln Riley turn USC into a winner, all of Trojans faithful will be joining their star quarterback with painted nails.
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Furthermore, Caleb Williams recently announced his decision to transfer to the Trojans after playing one season at Oklahoma. He joins Lincoln Riley, who coached him in 2021 with the Sooners.
The quarterback was ranked as the No. 9 overall recruit coming out of high school in 2021 according to On3 Consensus, a complete and equally weighted industry-generated average that utilizes all four major recruiting media companies. Alabama, Clemson and Georgia are a few of the many teams that offered him a scholarship.
Williams decision to enter the transfer portal on Jan. 3 prompted a second recruitment of the star. NIL played a big part role in that process, with one school even offering him $1 million to play for them.
The Trojans quarterback has an NIL Valuation of $427,000 according to On3. That ranks him 16th on the NIL 100 list and seventh among all college football players. He has a combined 184,000 followers between Twitter and Instagram.