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Sedona Prince’s impact transcends the NIL world and the basketball court. Yes, she's had a lot of success at Oregon and then transferred to TCU instead of opting for the WNBA Draft ahead of the 2023-2024 season. Yes, she’s also built a large following with her vital TikToks and millions of followers. But she’s used her platform to also become a social advocate. She’s exposed the inequalities in treatment between male and female student-athletes – particularly with the difference in workout equipment and meals between the men’s and women’s NCAA Tournaments. Back in the NIL world, Prince helped student-athletes, especially female athletes, to earn a profit through the NIL rule change. She was involved in the class action lawsuit in the summer of 2020 against the NCAA that helped reshape the NIL landscape. For her efforts, she was honored as the Female Athlete of the Year at the NIL Summit. She is also one of the central figures in the consequential House v. NCAA case. A federal judge ruled that thousands of athletes could possibly receive NIL backpay as well as a slice of TV broadcast revenue.

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At some point during the 12th college sports-related Congressional hearing Tuesday, NCAA witnesses will likely make this argument to federal

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On3 OS

As (another) Congressional hearing awaits, is  NCAA's Title IX argument 'in bad faith'

Can the NCAA Fix College Football Recruiting!?

The NCAA can look in almost every direction these days and see legal fires. They are mounting by the month. The smoke is billowing.  Ever

how-many-legal-threats-is-ncaa-facing-lets-count-them

How many legal threats is the NCAA facing? Let's count them

The NCAA loses in court AGAIN as federal judge suspends NIL rules

Flash back one year. Imagine telling a college sports fan that – of all schools Stanford, Cal and SMU would join – of all conferences – the ACC in

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Seven pivotal 2023 developments shaped this beautifully chaotic college sports industry

Andy Staples Explaining Letter Sent From NCAA President Charlie Baker | 12.05.23

In the wake of the NCAA unveiling its potentially ground-breaking proposal last week, attention now returns in earnest to efforts on Capitol Hill.

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After unveiling reform proposal, Congressional lifeline mission-critical for NCAA

Last season, the women's NCAA basketball tournament set a record for viewership. Plus, the championship game between Iowa and LSU – which the Tigers

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On3 NIL

Top 10 women's basketball On3 NIL Valuations ahead of 2023-2024 season tipoff

Andy Staples on the Congressional Hearing Regarding NCAA and NIL

The college sports world will need to wait to find out what precisely is at stake financially for the NCAA and power conferences in the federal

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House v NCAA antitrust hearing signals long road ahead in high-stakes case

As fans gear up for an enticing buffet of highly anticipated college football games on Saturday, proceedings with even higher stakes will play out

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Why the House antitrust case is high stakes for the NCAA

Former Oregon forward Sedona Prince, who made a big splash when she fought for a more equitable NCAA women's basketball tournament, made another big

Oregon v Georgia

Transfer Portal College Basketball

Former Oregon forward Sedona Prince announces transfer to TCU

The second annual INFLCR NIL Summit will take place from June 3-5 at the College Football Hall of Fame in Atlanta. The event unites athletes, agents,

INFLCR NIL Summit announces plans for 2023

With the college basketball season starting Monday, there will be more and more opportunities for men and women players to expand their NIL

Top 10 On3 NIL Valuations in women’s college basketball

Oregon Ducks women's basketball forward Sedona Prince suffered a season-ending ligament tear in her elbow and will subsequently skip the 2022-23

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Oregon Ducks Basketball

Oregon women's basketball announces Sedona Prince will undergo season-ending surgery, turn pro

Via Oregon Communications  EUGENE, Ore. — Oregon head women’s basketball coach Kelly Graves and redshirt senior Sedona Prince announced Friday that

Scoop Duck Women's Basketball

Sedona Prince to have Season-Ending Surgery

The newest update of the On3 NIL 100 – the first-of-its-kind, defacto NIL ranking of the top 100 high school and college athletes

Top 10 female student-athletes with highest On3 NIL Valuation

Since the NIL 100 debuted, the top male athletes in basketball and football have taken up every spot.   That changes Tuesday. On3 announced the

Where women rank in On3 NIL 100

On3 has launched profiles and NIL Valuations for the most influential female athletes across the college athletics landscape.   From basketball to

Who falls in top 10 female athlete On3 NIL Valuations?

NIL continues to evolve at breakneck speed. Yet, there are groups and individuals that impacted Name, Image and Likeness more than others during its

On3’s top 25 most influential figures in NIL

It's fitting that the 50th anniversary of Title IX fell a week before the end of the first year of the NIL era in college athletics. The

A year into NIL, 'female student-athletes crush it every single day'

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Sedona Prince

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As (another) Congressional hearing awaits, is NCAA's Title IX argument 'in bad faith'