Jerry Jones on future of Dallas ownership: 'I will never sell the Cowboys'

Dallas Cowboys owner and general manager Jerry Jones bought the storied franchise in 1989 for $140 million. Today, the organization is the most profitable sports team in the world, valued at $6.5 billion, according to Forbes.

ProFootballTalk’s Peter King spoke to Jones about how much the team is worth, but the 79-year-old oil magnate made one thing crystal clear: He’ll never sell the Dallas Cowboys.

“The smartest business consultant in NFL circles, Marc Ganis, told me he thinks Jones would get $8 billion or $8.5 billion if he tried to sell,” King wrote. “Jones, when I asked him, said: ‘Ten up.’ Asked to clarify, he said, ‘more than $10 billion.’

“’But let me make this very clear,’ Jones said. ‘I’ll say it definitively. I will never do it. I will never sell the Cowboys. Ever.'”

The team that won three Super Bowls in the 1990s has seen very little success in the postseason since. Despite the Cowboys’ lack of new hardware over the last two decades, they consistently secure primetime games during the regular season.

Cowboys in primetime in 2022

Coming off of a 12-5 finish and trip to the playoffs this past year, the Dallas Cowboys once enter a season with high hopes.

The schedule release shows the Cowboys are set to face a number of tough opponents in 2022, including the defending Super Bowl champion Los Angeles Rams. Other notable draws include Super Bowl runner-up Cincinnati, the Green Bay Packers, the Tennessee Titans, and the Tampa Bay Buccaneers. As usual, Dallas must also face NFC East foe Philadelphia, which acquired Titans receiver AJ Brown via trade this offseason, twice.

Last year’s early playoff exit was another major disappointment for the Cowboys, who haven’t made it past the divisional round since 1995, the last season they won the Super Bowl. Dallas lost to San Francisco in the wild card round, dropping quarterback Dak Prescott‘s career postseason record to 1-3 since he joined the team in 2016.

Coming off of an ankle injury that caused him to miss most of last season, Prescott threw for a career-high 37 touchdowns this past season in addition to 4,449 yards and 10 interceptions. The Cowboys responded by signing him to a four-year extension worth up to $164 million, putting their faith in him for the long haul. But while Dallas kept its quarterback, it also lost Pro Bowl receiver Amari Cooper and defensive end Randy Gregory this offseason.

Dallas also some talent through the 2022 NFL Draft, where they spent their first three picks on offensive tackle Tyler Smith, edge defender Sam Williams and receiver Jalen Tolbert. Add that to an offense that already includes Prescott and running back Ezekiel Elliott, and the Cowboys once again look like a contender.