It’s fitting that tradition-rich Notre Dame, one of the most iconic brands in college sports, will today become the first university to partner with Therabody, the leading tech wellness company.
As the use of massage therapy devices have increased dramatically in recent years, Therabody has secured partnerships with an impressive array of pro sports teams such as Real Madrid, the Los Angeles Dodgers, New England Patriots and Los Angeles Rams. It also has attracted more than 100 celebrity investors, including Jay-Z, Justin Timberlake, Aaron Rodgers, Kevin Durant, James Harden and Russell Wilson.
Now the Los Angeles-based company steps into the college sports space, becoming Notre Dame athletics’ “Official Recovery Partner.” The announcement with Notre Dame Global Partnerships extends the role the company played as presenting sponsor of the Fighting Irish’s Pro Day in March.
The Fighting Irish have used Therabody’s devices for years. In today’s announcement, former Notre Dame wide receiver Chase Claypool, a Therabody ambassador who now plays for the Pittsburgh Steelers, called the devices a “lifesaver” for recovery after hard days at training camp during his time in South Bend.
Notre Dame will incorporate Theragun percussive and vibrating roller devices, RecoveryAir pneumatic compression boots and PowerDot electrical muscle stimulators into their training routines. Expect to see Therabody’s Special Edition 24K Gold Pro devices for players on the sidelines of home and away Notre Dame football games; Brian Kelly and the Fighting Irish, ranked ninth in the AP preseason poll, open the 2021 season Sunday night at Florida State. Therabody’s mobile app also will enable athletes to realize the benefits of the devices on their own.
The partnership will include a video content series that will showcase how Notre Dame staff and athletes use the products. And the school’s training staff will participate in customized programs with performance and wellness experts from the company’s education division.