Mass St. Collective - Kansas Jayhawks Collective

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Kansas Jayhawks

Mass St. Collective Logo
launch date

Oct 2021

status

LLC

annual goal

No Data

confirmed raise

No Data

Founders
  • Matt Baty

    Director

  • Stephanie Temple

    Director of Athlete Engagement

  • Dan Beckler

    President, Chief Operating Officer

  • Keon Stowers

    Executive Director

Originally founded in 2021 as 6th Man Strategies and 12th Man Strategies, KU boosters rebranded the collective as Mass Strategies in July 2022. The collective is still widely known as Mass St. Collective, though. Regardless of its name, the University of Kansas-based collective quickly became one of the most creative in the space with its focus on personal branding, sales, resources, PR, tax strategy, legal and business advising. Mass Strategies also has a partnership with Opendorse. The partnership also runs in conjunction with Kansas’ on-campus Jayhawks Ascend program, which is a support and guidance arm of KU athletics in the same areas and others as well. “The strength of the Jayhawk brand is one of the most recognizable marks in the entire world," said Matt Baty, a former Kansas baseball player and Kansas Athletics employee who is now a partner in Mass Strategies. “For the first time, by partnering with an officially licensed merchandise provider, we can unite the two brands officially and athletes can be compensated for it.” While they are heavily involved in the management and representation for all things NIL, Mass Stratgies also tries to connect fans with athletes with an exchange of unique access to Kansas players for fundraising and donations. The group also helped launch the nonprofit KU collective Reaching Champions Joining Hearts – which goes by the KU moniker RCJH.

Primary Sport
Football
Basketball
Women's Basketball
Also Involved In
Men's Track
Baseball
Volleyball
Women's Soccer
Softball
Men's Golf
Women's Golf
Women's Swimming

social connect

NIL Deal Tracker
  • Default Avatar
    RS-SR
    PF/6-10/215
    Kansas
    NIL Valueundisclosed
    Hawk Talk
    1/18/24
    Source
  • NIL Valueundisclosed
    Hawk Talk
    1/05/24
    Source
  • Default Avatar
    NCAA
    RS-JR
    CG/6-1/175
    NIL Valueundisclosed
    Hawk Talk
    12/14/23
    Source
  • player headshot
    FR
    SG/6-0/-
    NIL Valueundisclosed
    Hawk Talk
    12/13/23
    Source
  • NIL Valueundisclosed
    Hawk Talk
    11/30/23
    Source
  • Default Avatar
    NCAA
    RS-SR
    SG/6-6/210
    NIL Valueundisclosed
    Uplift Coffee Co
    11/29/23
    Source
  • Default Avatar
    NCAA
    JR
    RB/5-11/208
    NIL Valueundisclosed
    Winter Wear and Holiday Toy Drive
    11/29/23
    Source
  • Default Avatar
    NCAA
    RS-SR
    QB/6-2/173
    NIL Valueundisclosed
    Winter Wear and Holiday Toy Drive
    11/29/23
    Source
  • Default Avatar
    NCAA
    SR
    LB/6-0/215
    NIL Valueundisclosed
    Winter Wear and Holiday Toy Drive
    11/29/23
    Source
  • Default Avatar
    NCAA
    JR
    S/6-0/170
    NIL Valueundisclosed
    Hawk Talk
    11/16/23
    Source
  • Default Avatar
    NCAA
    SR
    ATH/6-1/183
    NIL Valueundisclosed
    Club Car Wash
    11/16/23
    Source
  • Default Avatar
    NCAA
    RS-JR
    CG/6-1/175
    NIL Valueundisclosed
    CVS Pharmacy
    11/13/23
    Source
  • Default Avatar
    NCAA
    RS-SR
    SG/6-6/210
    NIL Valueundisclosed
    CVS Pharmacy
    11/13/23
    Source
  • NIL Valueundisclosed
    CVS Pharmacy
    11/13/23
    Source
  • Default Avatar
    NCAA
    RS-SO
    PF/6-7/225
    NIL Valueundisclosed
    CVS Pharmacy
    11/13/23
    Source
  • Default Avatar
    SR
    SG/5-11/-
    NIL Valueundisclosed
    Hawk Talk
    11/10/23
    Source
  • Default Avatar
    NCAA
    RS-SR
    SG/6-6/210
    NIL Valueundisclosed
    Hawk Talk
    11/08/23
  • player headshot
    NCAA
    RS-SO
    LB/5-10/207
    NIL Valueundisclosed
    MiniJerzeys
    10/31/23
    Source
  • Default Avatar
    NCAA
    JR
    S/6-0/170
    NIL Valueundisclosed
    MiniJerzeys
    10/31/23
    Source
  • Default Avatar
    NCAA
    JR
    RB/5-11/208
    NIL Valueundisclosed
    MiniJerzeys
    10/31/23
    Source
  • Default Avatar
    NCAA
    RS-SR
    SG/6-6/210
    NIL Valueundisclosed
    Charlie Hustle
    10/25/23
    Source
  • Default Avatar
    NCAA
    RS-SR
    WR/6-4/200
    NIL Valueundisclosed
    Hawk Talk
    10/20/23
    Source
  • Default Avatar
    NCAA
    JR
    WR/6-4/181
    NIL Valueundisclosed
    Hawk Talk
    10/20/23
    Source
  • Default Avatar
    NCAA
    SR
    ATH/6-1/183
    NIL Valueundisclosed
    UPLIFT Coffee
    10/12/23
    Source
  • Default Avatar
    RS-JR
    WR/5-9/180
    NIL Valueundisclosed
    Hawk Talk
    10/12/23
    Source
News