Athlete Advocate Consortium - Arkansas Razorbacks Collective

Arkansas natives Bryan and Mandy Hunt – heirs to the global trucking company J.B. Hunt Transport Services – launched Athlete Advocate Consortium in January 2022 but paperwork for the organization was file in October 2022. When they went public, the AAC announced it Razorback basketball player JD Notae as its first signee. The collective is a non-profit organization, and the Hunts describe AAC as operating “in the best interests of the athletes while making a positive impact on the local community.” Mandy Hunt said in addition to giving back to the community, AAC differs from player-management organizations by focusing on the athlete’s future in the long term. “Our interest in these athletes is far greater than how many followers they currently have on social media,” she said. “We care about their success long after they’ve played their final game wearing their team jersey. We also look at players who haven’t always had it easy growing up, those who could use a support system to help them accelerate their journey off the court or playing field.”