Bleeding Blue For Good - Connecticut Huskies Collective

Former UConn Foundation board members John Malfettone and Jon Greenblatt incorporated Bleeding Blue For Good in August 2022 and organizers filed 501(c)(3) status and received expedited approval a month later. Bleeding Blue For Good hired former UConn forward and six-year WNBA veteran Ashley Battle as its executive director in November 2022. Malfettone said the collective receives “most” of its contributions through private donations. There’s a website where the collective receives “a few hundred bucks a week,” he said, “but that’s not the way you raise money.” Bleeding Blue For Good has held a series of donor education sessions, which Malfettone referred to as “NIL 101,” to help explain the importance of a competitive NIL infrastructure to donors who might have historically been opposed to the idea of paying college athletes. The collective has partnered with charities like the Boys & Girls Clubs of Hartford, the Cardinal Shehan Center and the Ryan Martin Foundation.