BLVD LLC - USC Trojans Collective

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USC Trojans

launch date

Jun 2022



annual goal


confirmed raise

No Data

  • Michael Calvin Jones

    Founder & CEO Stay Doubted

USC made its first steps to play an active role in the NIL landscape. The Trojans athletic department announced in June 2022 it signed media agency Stay Doubted as a third-party NIL option for its student-athletes. This will allow players to go in-house to support their pursuit of NIL opportunities. Stay Doubted has established a subsidiary, named BLVD LLC. This company will operate as an agency and media company exclusively serving USC athletes in their search of partnering with businesses. At least seven full-time Stay Doubted employees will be dedicated to BLVD activities. This unique move by USC and Stay Doubted will position the Trojans to assist student-athletes in NIL ventures on a day-to-day basis while not taking away time from coaching staffs. Only 3% of USC’s student-athletes engaged with professional service providers, per the school press release announcing the partnership. The company also has a major roster of partnerships. The roster includes Amazon, Microsoft, State Farm, Verizon, lululemon -- all companies that have yet to make major moves in the NIL space.