Country Roads Trust - West Virginia Mountaineers Collective

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West Virginia Mountaineers

Country Roads Trust Logo
launch date

Jan 2022

status

LLC

annual goal

No Data

confirmed raise

No Data

Founders
  • Oliver Luck

    Co-Founder

  • Ken Kendrick

    Co-Founder

  • Stephen Ford

    General Manager & COO

Former West Virginia athletic director Oliver Luck and Ken Kendrick, a West Virginia alumnus and general managing partner of the Arizona Diamondbacks, established Country Roads Trust in January 2022. The collective connects local businesses and corporations to athletes who provide value to their brands. The athletes will engage in autograph sessions, advertisements and social media campaigns. Country Roads Trust has created an athlete advisory team to provide guidance to the trust. Members of the advisory team include former WVU luminaries like Jerry West, Don Nehlen, Pat White, Darryl Talley and Mike Gansey. Within months of launch, Country Roads Trust says it’s working with more than 100 WVU student-athletes. “Our focus is for them to just take care of the classroom, take care of the weight-room, practice, the games,” Stephen Ford, General Manager, said. “We don’t want them to be bogged down with any of this. That’s not what they’re in school for. What we are here to do is to handle the business side.”

Primary Sport
Also Involved In
Football
Basketball

social connect

NIL Deal Tracker
  • player headshot
    NCAA
    RS-FR
    WR/6-1/190
    NIL Valueundisclosed
    The Trust Fantasy Camp
    3/28/24
    Source
  • Default Avatar
    NCAA
    SO
    RB/5-7.5/182
    NIL Valueundisclosed
    The Trust Fantasy Camp
    3/08/24
    Source
  • Default Avatar
    NCAA
    SO
    RB/6-2/215
    NIL Valueundisclosed
    The Trust Fantasy Camp
    3/08/24
    Source
  • Default Avatar
    NCAA
    JR
    OT/6-6/273
    NIL Valueundisclosed
    The Trust Fantasy Camp
    3/08/24
    Source
  • Default Avatar
    NCAA
    FR
    WR/5-9.5/167
    NIL Valueundisclosed
    The Trust Fantasy Camp
    3/08/24
    Source
  • Default Avatar
    NCAA
    FR
    LB/6-2/225
    NIL Valueundisclosed
    The Trust Fantasy Camp
    3/08/24
    Source
  • Default Avatar
    NCAA
    JR
    DL/6-6/260
    NIL Valueundisclosed
    The Trust Fantasy Camp
    3/08/24
    Source
  • player headshot
    FR
    GK/5-8/-
    NIL Valueundisclosed
    Special Olympics West Virginia
    2/22/24
    Source
  • Default Avatar
    NCAA
    RS-JR
    DL/6-3/296
    NIL Valueundisclosed
    Special Olympics West Virginia
    2/22/24
    Source
  • Default Avatar
    NCAA
    RS-JR
    IOL/6-6/320
    NIL Valueundisclosed
    Special Olympics West Virginia
    2/22/24
    Source
  • Default Avatar
    NCAA
    RS-FR
    QB/6-2/216
    NIL Valueundisclosed
    Special Olympics West Virginia
    2/22/24
    Source
  • Default Avatar
    NCAA
    SO
    CB/5-11/177
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    SO
    RB/6-2/215
    NIL Valueundisclosed
  • player headshot
    NCAA
    RS-JR
    S/6-0/190
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    RS-FR
    QB/6-2/216
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    JR
    S/6-0/180
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    JR
    DL/6-6/260
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    JR
    EDGE/6-4/240
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    RS-SR
    WR/6-4/205
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    SR
    LB/6-2/210
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    JR
    S/6-0/180
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    JR
    QB/6-0/181
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    FR
    RB/5-7.5/182
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    FR
    LB/6-1/208
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    FR
    LB/6-1/210
    NIL Valueundisclosed
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