East Lansing NIL Club - Michigan State Spartans Collective

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Michigan State Spartans

East Lansing NIL Club Logo
launch date

Jun 2022

status

LLC

annual goal

No Data

confirmed raise

No Data

founders
  • Bailey O'Sullivan

    Co-Founder at YOKE

  • Mick Assaf

    Co-Founder at YOKE

The East Lansing NIL Club is the first-ever player-led collective in college sports. ELNC joins groups like Auburn’s Plains NIL Club which are setting off a new era of collectives in college sports. Aimed at connecting the athletes directly to fans, it takes out the third party. Often founded by prominent alumni and influential supporters, school-specific collectives pool funds from a wide swath of donors to help create NIL opportunities for student-athletes through an array of activities. Yet, player-led collectives like ELNC will allow fans to purchase passes for access to in-person events with players. Participating players will split the proceeds equally. “We got together and just wanted to do something good for us,” Michigan State safety Dillon Tatum told On3. “We can make a little bit of profit for all the entire team. You know, something we can make our own.” A large group of players on the Michigan State roster partnered together with YOKE, a licensing company, to offer fans a way to engage with Michigan State athletes throughout the season via an online membership. NIL experts are not surprised by players making a move to have a seat at the table. The move also gives student-athletes the opportunity to have the cash funnel directly to them.