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Garnet Trust - South Carolina Gamecocks Collective

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South Carolina Gamecocks

Garnet Trust Logo
launch date

Nov 2021

status

LLC

annual goal

No Data

confirmed raise

No Data

Founders
  • Jeremy Smith

    Operations Director

  • Mark Bonnoitt

    Director of Development

With an official launch in November 2021, Garnet Trust is a pioneer in the collective world. Longtime Gamecock Central publisher Brian Shoemaker founded Garnet Trust, and he said his experience gives the collective an advantage over others. “After 23 years of covering Carolina – and the trust we've built in the community – we're in the unique and fortunate position to take advantage of the new Name, Image and Likeness laws in a way that benefits USC student-athletes, Gamecock fans, and local businesses,” Shoemaker said. Garnet Trust has two distinct focuses. One area of concentration allows supporters to contribute funds that will be used to fund legal and compliant NIL opportunities for student-athletes. Another arm of Garnet Trust is in place to provide media services through the heavily trafficked and GamecockCentral.com platform and social channels to businesses that want to have South Carolina student-athletes feature their products or services in front of a large audience. Garnet Trust also has an advisory board comprised of former South Carolina student-athletes who have gone on to professional success in multiple fields. GT has also partnered with FanJolt to help create “unique NIL experiences.” The collective announced in August the hiring of Jeremy Smith as Operations Director.

Primary Sport
Football
Basketball
Women's Basketball
Also Involved In

social connect

NIL Deal Tracker
  • player headshot
    NCAA
    FR
    CG/6-3/180
    NIL Valueundisclosed
  • player headshot
    NCAA
    SR
    PF/6-10/220
    NIL Valueundisclosed
  • player headshot
    NCAA
    JR
    S/6-3/220
    NIL Valueundisclosed
    Palmetto Cards
    6/26/24
    Source
  • player headshot
    NCAA
    RS-SR
    LB/6-3/226
    South Carolina
    NIL Valueundisclosed
  • player headshot
    NCAA
    SO
    S/6-1/193
    NIL Valueundisclosed
  • player headshot
    NCAA
    SO
    QB/6-3/217
    NIL Value$2M
    Columbia Fireflies
    6/09/24
    Source
  • player headshot
    NCAA
    RS-SR
    IOL/6-6/318
    NIL Valueundisclosed
  • player headshot
    SR
    IOL/6-5/308
    NIL Valueundisclosed
  • player headshot
    NCAA
    SO
    CG/6-7/200
    NIL Valueundisclosed
    Chief Sports App
    5/20/24
    Source
  • player headshot
    RS-SR
    LB/6-1/232
    South Carolina
    NIL Valueundisclosed
    Debo Williams Youth Football Camp
    5/17/24
    Source
  • player headshot
    NCAA
    SR
    DL/6-3/285
    NIL Valueundisclosed
    Myrtle Beach Welcome Home Tour
    5/16/24
    Source
  • player headshot
    NCAA
    RS-JR
    QB/6-1/209
    NIL Valueundisclosed
    Myrtle Beach Welcome Home Tour
    5/16/24
    Source
  • player headshot
    SO
    RB/6-1/215
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    RS-JR
    WR/6-0/175
    NIL Valueundisclosed
  • Default Avatar
    NCAA
    RS-SR
    LB/6-2/210
    NIL Valueundisclosed
  • player headshot
    NCAA
    RS-JR
    DL/6-4/275
    NIL Valueundisclosed
  • player headshot
    NCAA
    SO
    QB/6-3/217
    NIL Value$2M
    LaNorris Sellers Shop
    4/21/24
    Source
  • player headshot
    NCAA
    SR
    P/6-4/212
    NIL Valueundisclosed
    CB18 Bar and Grill
    4/18/24
    Source
  • player headshot
    RS-SR
    LS/6-1/202
    NIL Valueundisclosed
    CB18 Bar and Grill
    4/18/24
    Source
  • player headshot
    NCAA
    RS-SR
    K/6-0/189
    South Carolina
    NIL Valueundisclosed
    CB18 Bar and Grill
    4/18/24
    Source
  • player headshot
    NCAA
    JR
    SF/6-6/210
    NIL Valueundisclosed
  • player headshot
    NCAA
    JR
    PG/6-2/185
    South Carolina
    NIL Valueundisclosed
  • player headshot
    NCAA
    SO
    CG/6-7/200
    NIL Valueundisclosed
  • NIL Valueundisclosed
  • player headshot
    NCAA
    SR
    RB/6-2/210
    NIL Valueundisclosed
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