Home of the Brave – a Bradley focused NIL collective – was a trendsetter when it became the first group that represents a Missouri Valley School. Home of the Brave was founded in June 2022 by Steve Cicciarelli, Rick Gaa, Ryan Pierson, Joe Messmor and Matt Wiesner with an aim to position players for success after their careers have ended along with providing Braves fans the opportunity to collaborate and engage with the student-athletes they support. “We are a member-driven organization that provides exclusive benefits to its members, connecting them to Bradley men’s basketball student-athletes through Name, Image, and Likeness opportunities and allowing those student-athletes to monetize their individual and collective brands – while also providing mentoring, educational, and networking opportunities that will position our student-athletes for success long after their playing careers have ended,” the collective’s website says. Home of the Brave is a membership-driven organization. They aren’t accepting one-time donations. You have to make monthly donations to join them instead. Once you do join, you will get priority access that non-members can’t receive.