The Iowa City NIL Club is a player-led collective. The Iowa City NIL Club joins groups like Michigan State’s East Lansing NIL Club, Auburn’s Plains NIL Club, the Fayetteville NIL Club and the Manhattan NIL Club, which are setting off a new era of collectives in college sports. Aimed at connecting the athletes directly to fans, it takes out the third party. Often founded by prominent alumni and influential supporters, school-specific collectives pool funds from a wide swath of donors to help create NIL opportunities for student-athletes through an array of activities. Yet, player-led collectives like Iowa City NIL Club will allow fans to purchase passes for access to in-person events with players. Participating players will split the proceeds equally. The players partner with YOKE, a licensing company, to offer fans a way to engage with Iowa’s athletes throughout the season via an online membership. NIL experts are not surprised by players making a move to have a seat at the table. The move also gives student-athletes the opportunity to have the cash funnel directly to them.