Athlete Branding & Marketing LLC, a NIL representation company for student-athletes, rolled out to the public its Husker-focused N100 collective in April 2022. N100 allows businesses and individuals to directly support NIL efforts by Cornhusker student-athletes. ABM states that since its inception in August 2021, it secured payments of more than $850,000 to more than 90 student-athletes across five sports. The Lincoln-based collective also announced in spring 2022 it raised an additional $3.5 million for NIL-related activities. “Members will receive access to exclusive content, events and interaction with student-athletes,” Gerrod Lambrecht, ABM’s president, said. “Businesses who participate can utilize ABM clients in marketing campaigns and sponsored events.” ABM has a partnership with Opendorse and Fan Arch, which works with more than 300 pro athletes, enabling them to develop their personal brands. ABM is also rolling out an initiative focusing on Nebraska’s walk-on program. It will allow for the direct support of walk-on student-athletes. Lambrecht expects it to solidify “Nebraska’s place as the best walk-on program in the country.” N100 also has options to donate to the Huskers’ prestigious volleyball program and directly to skill players and linemen on the football team.