There are now three collectives focused on Auburn University. Launched in July 2022, On To Victory was launched by a group of six longtime supporters that say 90% of proceeds are going directly to Auburn athletes. “It is our Auburn Family and their Auburn Spirit that separates us from all others,” Board member Dr. Wesley Spruill, a physician in Tuscaloosa, told 247Sports. “The goal of On To Victory is to be the voice of our donors and of our Auburn Family and assist them in forever changing the lives of our student-athletes.” Along with the leadership’s no-compensation pledge, they are also promising transparency in the collective’s finances and activities. While individual contract information will remain private, donors will receive donation and expense reports. The plan calls for prudent administrative cost controls to ensure maximum benefits for student-athletes.