After months of speculation and morsels of details being released in the media, the Sun Angel Collective was officially launched on Aug. 2, 2022. With it, Arizona State became one of the last Power 5 schools to officially have a booster-led collective supporting its student-athletes with NIL initiatives. But Sun Angel Collective directors say it was well worth the wait. The collective says it secured more than $1,000,000 in pre-launch financial commitments from individual boosters and organizations. The group also plans to file an application with the IRS to operate as a 501(c)(3) public charity, mirroring other nonprofit collectives across the country. “We couldn’t be more excited about the opportunity to support our student-athletes while at the same time helping out local nonprofits,” Sun Angel Collective president Jeff Burg said. The group plans to focus initially on football and men’s basketball. Brittani Willett was tabbed as executive director in November 2022.