Mississippi State Bulldogs
Some collectives are an open book, have elaborate websites and have a huge social media presence. Others like to do their work behind the scenes and focus almost entirely on the student-athletes. That appears to be the focus of The Legacy Group, a collective focusing on Mississippi State athletics. TLG has a team-first model that promises every MSU student-athlete the opportunity to earn compensation through their NIL. Launched in 2021 by attorney and former MSU compliance staffer Lee VanHorn and business partner Jackson Parker, the group focuses on making it easier for Bulldog student-athletes to profit from NIL. The group’s team-focused approach is different than many other collectives, but TLG does work on individual student-athlete deals. “Our goal is to sign an entire baseball, basketball or football team so we can sign a NIL agreement that includes the entire team,” VanHorn said after TLG’s initial launch. “Of course, when you have a superstar player, he or she is going to have greater earning potential. We want to ensure that the players are making the most money possible, but this model also takes care of the entire roster.” TLG has also a partnership with Athlete Licensing Company to manage payments and royalties for the athletes from NIL activities.