Iowa was one of the final Power 5 programs to launch a booster-led NIL collective in July 2022. But school administers and coaches said the wait was worth it. The Swarm Collective is led by Brad Heinrichs, a four-year letterman in golf and a 1997 graduate of Iowa who runs an actuary firm in Fort Myers, Florida. Heinrichs, other Iowa Swarm Collective executives and executives from United Way of Johnson and Washington Counties are all heavily involved in the non-profit collective. “As a former student-athlete at the University of Iowa, I am excited to form The Swarm Collective -- a non-profit corporation that contracts with Iowa's student-athletes to serve the community,” Heinrichs said. “NIL is a wonderful tool for student-athletes to be able to profit from their Name, Image and Likeness. Our objective is to use their popularity for the benefit of the Iowa community by raising money or providing services to local charities and other non-profit organizations.” The collective is expected to serve football and men’s and women’s basketball.