The Tuscaloosa NIL CLub is a player-led collective. The Tuscaloosa NIL Club joins groups like Michigan State’s East Lansing NIL Club, Auburn’s Plains NIL Club, Arkansas’ Fayetteville NIL Club and Kansas State’s Manhattan NIL Club and many more which are setting off a new era of collectives in college sports. However, unlike other YOKE-supported clubs, Tuscaloosa NIL Club allows fans to donate directly to financially support 100-plus Alabama football players and “join the ultimate fan experience” through online communities and digital events with players. Participating players will split the proceeds equally. The players partner with YOKE, a platform that offers business tools to athletes to allow them to launch a paywalled community. This provides fans a way to engage with Alabama athletes throughout the season via an online membership. NIL experts are not surprised by players making a move to have a seat at the table. The move also gives student-athletes the opportunity to have the cash funnel directly to them.