Alabama receiver Isaiah Bond partners with Foot Locker through new NIL deal

On3 imageby:Jeremy Crabtree12/14/22

jeremycrabtree

It’s been a busy December on the NIL front for Alabama receiver Isaiah Bond.

Two weeks ago, Bond was a part of the group of 25 student-athletes that signed NIL deals with Wiz Khalifa’s Taylor Gang Entertainment. The deal with the music label and management company turned heads across the country. It was one of the first deals by a music label in name, image and likeness.

Then on Tuesday night, Bond announced through social media a new NIL deal with Foot Locker. As part of the deal, Bond is promoting Reebok.

Bond’s deal mirrors the type of social media deal we’ve seen with other student-athletes and sporting goods stores. In these types of partnerships, the sporting goods store will have the athlete sponsor a specific product in the post.

It’s a smart move by Foot Locker to create a partnership with Bond.

Bond was an On3 Consensus four-star prospect and top 60 national recruit coming out of Buford (Georgia) High School in the 2022 class. He played in nine games during his freshman season for the Crimson Tide, racking up 13 receptions for 167 yards.

Many experts, including Clint Lamb from On3’s BamaInsider, believe he’s set for a breakout 2023 season. So, it only makes sense for Foot Locker to associate itself with a student-athlete that’s on a trajectory for big things next season.

Plus, Bond also has a strong social media presence with more than 111,000 followers. This includes roughly 70,000 followers through his TikTok account, where he’s generated more than 1.7 million likes. Heck, his post on Instagram about the Foot Locker deal has received around 3,000 likes in less than 24 hours.

Isaiah Bond’s On3 NIL Valuation

Isaiah Bond has an On3 NIL Valuation of $115,000. The terms of his partnerships with Taylor Gang Entertainment and Foot Locker were not released. The deal appears to have been facilitated by Postgame.

Bond has seen a 34% in his On NIL Valuation over the past 10 weeks, including an increase of $3,000 since the start of early November. That increase coincides with his best games of the 2022 season, including when he had four receptions for 36 yards against rival Auburn.

The On3 NIL Valuation is the industry’s leading index that sets high school and college athlete’s projected annual value (PAV).

A proprietary algorithm, the On3 NIL Valuation first establishes the overall NIL licensing market and expected growth rate to create a Brand Value Index. Then data from all Collectives is compiled into proprietary Roster Management software to create an industry-wide Roster Value Index. Brand Value and Roster Value market data is then combined to create the overall NIL market site.

Once the overall NIL market size has been established, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories:

+ Performance

+ Influence

+ Exposure

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future. The On3 NIL Valuation is publicly available. Performance, Influence, and Exposure ratings along with an Athlete’s Roster and Brand Value are available only to the athlete in the “Athlete Verified” private dashboard on the On3 Athlete Network.