Michigan's Blake Corum signs NIL deal with Peloton

On3 imageby:Pete Nakos11/16/23


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Back in August, Michigan and Peloton partnered with plans for NIL campaigns and co-branded bikes.

Now the Wolverines are taking full advantage of the relationship, bringing one of their star players to the forefront of the campaign. Running back Blake Corum has now inked an endorsement deal with the fitness company.

One of the top tailbacks in the nation, he kicked off his partnership by releasing a video with Peloton cycling instructor Alex Toussaint. The official Connected Fitness Partner of Michigan Athletics, the relationship is Peloton’s first at the collegiate level.

In the video released on Instagram, Corum asks Toussaint for some motivational advice for his gameday mindset.

“I’m hyped for this partnership, man. Peloton and Michigan coming together, come on man,” Toussaint starts the conversation.

Corum quickly jumps in: “I would love to get some advice from you. Every weekend, you know, I’m playing in front of 110,000. The Big House, there’s a lot of people watching you. How do you get out of your own head?”

“Just going back down to the discipline and the focus of why you even started in the first place,” the Peloton instructor responds. “Don’t get sidetracked by the outside commotion. So even though they may be cheering for you when you score a touchdown, they may boo you. So you got to find an even space of don’t live for the cheers, so you don’t by the boos in the same space.”

Corum jokes around, saying he’s going to add it to his wall of quotes. The Michigan running back is leading the nation with 18 rushing touchdowns. The full terms of the agreement were not released. Through the deal, Corum will promote the brand on his social media platforms.

Blake Corum excelling in NIL

When Corum made the decision to return to Michigan, he cited unfinished business he wanted to attend to. The running back injured his left knee in November against Illinois.

Now he’s in the final two-game stretch of the regular season. Corum wouldn’t have come for another year unless NIL existed, which has swayed multiple possible draft prospects in the last couple of years.

Corum has emerged as one of the Big Ten’s NIL success stories, inking deals with Outback SteakhouseThe 33rd Team and Subway in the last two years. The former four-star recruit’s biggest success has come through flipping houses, a business venture he recently said he is hoping to turn into “an empire.” The Athletic reported earlier this year Corum could make over $1 million during his final year in Ann Arbor of NIL.

Records surfaced earlier this month of an LLC in Wyoming listing both Corum and former Michigan staff member Connor Stalions. Corum said he was unaware of the LLC until only before practice Tuesday; he contacted his attorney to intervene.

In recent weeks, Blake Corum has added NIL agreements with Wolverine Boots, The Detroit Garage and 7-Eleven. He’s also made plans for his annual turkey giveaway ahead of Thanksgiving thanks to dollars raised through NIL.

The Michigan tailback has rushed for 794 yards on 152 carries this season, averaging 5.2 yards per carry.

Rising On3 NIL Valuation

Blake Corum holds a $854,000 On3 NIL Valuation, which ranks No. 25 in college football. With nearly 195,000 social media followers, he’s one of the most followed athletes at Michigan. His valuation sits at No. 34 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.