Gondola, INFLCR partner to connect athletes with content creators

On3 imageby:Dan Morrison•05/25/22•

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Gondola has partnered with the INFLCR Global Exchange to help student-athletes connect with content creators for NIL purposes.

INFLCR Global Exchange is designed to connect college athletes to companies and brands, so they can profit from their NIL. The Global Exchange partners with various companies and groups, such as Campus Ink. These deals are similar to the one they have reached with Gondola.

Gondola, meanwhile, is a platform used by content creators. Used to connect content creators and with freelance opportunities, this NIL partnership will give create opportunities to work with student-athletes. This deal includes over 4,000 teams and 64,000 student-athletes.

“Content is a major driver in the sports world, and a huge piece of why INFLCR exists,” INFLCR Founder Jim Cavale said in a press release. “When it comes to paid promotion for NIL deals, there are certain limitations around some of the content INFLCR provides to student-athletes. Gondola is going to offer the solution for those instances, and connect student-athletes with talented creators who can assist them in their brand building & NIL journey.”

Creators on Gondola have worked on behalf of all the major U.S. sports leagues and with over 1,600 professional and amateur sports teams around the world.

“Athletes finally have access to amazing branded opportunities through NIL, and the only missing piece in the puzzle is helping them actually create great content,” Gondola founder Jared Kleinstein added.

About INFLCR Global Exchange

The INFLCR Global Exchange is created through partnerships with brands such as TikTok, WWE and Campus Legends. The platform allows student-athletes and these brands to connect with one another.

On the platform, companies can automate their transactions while identifying and communicating with student-athletes who will best fit their brand moving forward.

All transactions are automatically disclosed to institutions on behalf of student-athletes, helping with both compliance and transparency. INFLCR doesn’t take any transaction fees for activity on Global Exchange.