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Kansas State QB Avery Johnson rocking Dodge Charger through first NIL deal

Jeremy Crabtree01/18/23
(Courtesy of Robbins Motor Company)

Kansas State four-star quarterback signee Avery Johnson has announced his first major NIL deal.

Johnson revealed on Tuesday he has a NIL agreement with Robbins Motor Company, one of the top dealerships in Manhattan, Junction City, Topeka, the Flint Hills and surrounding areas of Central Kansas. As part of the agreement, Aaron Robbins of Robbins Motor Company told On3 that Johnson gets to drive around the Little Apple in a “Smoke Show” colored Dodge Charger.

“I’ve known Avery for a couple of years now, and we’re excited for this partnership,” Robbins told On3. “Avery’s driving a Charger now. But we will switch him out from time to time and eventually move him up in power to something like a Dodge Hellcat.

“Avery is a great face and name for our store. He has a huge following, and he’s a great young man. We are honored to be able to help him on his path to reaching his goals in college and beyond.”

Avery Johnson is the top-ranked recruit in the Wildcats’ 2023 class which ranks No. 37 in the country. The Maize (Kansas) High native is the On3 Consensus No. 9 quarterback in the country. Plus, he’s ranked as the top overall prospect in the Sunflower State after leading Maize to back-to-back Class 5A state title game appearances. Johnson was heavily courted by national programs but picked K-State over Oregon and Washington.

He has an On3 NIL Valuation of $237,000, which is the 27th-best valuation among high school football players in the 2023 class. The On3 NIL Valuation is the industry’s leading index that sets high school and college athletes’ projected annual value.

Robbins big on NIL deals for K-State stars

This is believed to be the first significant NIL agreement for Avery Johnson since he signed with the Wildcats and arrived on campus as an early enrollee. But it’s hardly the first partnership between K-State student-athletes and Robbins Motor Company.

In fact, Robbins Motor Company also announced a new NIL deal on Tuesday with running back Treshaun Ward, who transferred to K-State from Florida State. Ward, an honorable mention All-ACC pick, is expected to play a significant role in the K-State offense in 2023.

The dealership also has NIL partnerships with NFL-bound running back Deuce Vaughn and EDGE Felix Anudike-Uzomah. As part of his deal, Vaughn got to drive a Porsche Macan, valued at more than $60,000. Anudike-Uzomah opted for a Dodge Ram TRX.

Robbins also has a NIL deal in place with K-State star point guard Markquis Nowell, who is one of the central figures in the Wildcats’ resurgence on the basketball court. Nowell had one of the plays of the season Tuesday night when he connected with Keyontae Johnson on a lob to seal the Wildcats’ 83-82 victory over rival KU.