Here are the winners of 2023 INFLCR NIL Summit's NIL Awards

On3 imageby:Andy Wittry06/03/23

AndyWittry

ATLANTA — The second annual INFLCR NIL Summit started Saturday at the College Football Hall of Fame, where the NIL Awards honored recipients in 12 different categories relating to name, image and likeness deals and campaigns.

Here you can read everything you need to know about the NIL Summit.

Below are the award categories, winners and nominees.

Female Athlete of the Year

Award description: This award recognizes the female student-athletes that have exhibited the best use of their NIL. Judges considered student-athletes that have best leveraged their NIL across multiple activations, platforms and campaigns to create maximum impact for their partners.

Winner: Florida‘s Trinity Thomas

Nominees:

UCLA‘s Maya Brady
Penn State‘s Anna Camden
Duke‘s Emily Cole
Louisville‘s Alexa Hendricks
Stanford‘s Haley Jones
Auburn‘s Morgan Leigh Oldham
Louisville‘s Hailey Van Lith

Male Athlete of the Year

Award description: This award recognizes the male student-athletes that have exhibited the best use of their NIL. Judges considered student-athletes that have best leveraged their NIL across multiple activations, platforms and campaigns to create maximum impact for their partners.

Winner: Elon‘s Jon Seaton

Nominees:

North Carolina‘s Armando Bacot
Georgia‘s Brock Bowers
Northwestern State‘s Hansel Enmanuel
Indiana‘s Trayce Jackson-Davis
Ohio State‘s Mitchell Pehlke
South Carolina‘s Spencer Rattler
USC‘s Caleb Williams

Innovator of the Year

Award description: This award recognizes the student-athlete that has best exemplified innovation and creativity through novel usage of their NIL to generate tremendous value for their partners and/or themselves.

Winner: LSU‘s Flau’jae Johnson

Nominees:

Penn State’s Barney Amor
Oklahoma‘s General Booty
Oklahoma State‘s Tori Ortiz
Florida’s Emma Weyant
Alabama‘s Riley White

Hustle Award

Award description: This award recognizes the student-athlete that utilized an unrelenting determination combined with entrepreneurial savvy, to excel in their NIL endeavors off the field or court.

Winner: Amherst‘s Jack Betts

Nominees:

Stanford’s Cameron Brink
Central Michigan‘s Mikala Hall
Michigan‘s Ziyah Holman
LSU’s Angel Reese
Stanford’s Terian Williams II

Scholar Athlete of the Year

Award description: This award recognizes the student-athlete that achieved exceptional results in the classroom and in their respective sport, while maximizing their NIL for the greater good.

Winners: Kansas‘ Jalon Daniels, Stanford’s Caitie Baird

Nominees:

Iowa‘s Caitlin Clark
Oklahoma’s Tanner Groves
Baylor‘s Jaden Owens
Nebraska‘s Lexi Rodriguez

Athlete Advocate of the Year

Award description: This award recognizes the student-athlete that has best leveraged their NIL to create substantial impact towards their community, non-profit, and/or philanthropic causes.

Winner: Rutgers‘ Paul Mulcahy

Nominees:

Pittsburgh‘s Deslin Alexandre
Michigan’s Blake Corum
Ohio State’s Marvin Harrison Jr.
Marquette‘s Chloe Marotta
Utah State‘s Max Shulga

Breakthrough Athlete of the Year

Award description: This award recognizes the student-athlete that, following one or more outstanding performances on the field or court, took advantage of the moment to maximize their NIL opportunities.

Winner: Lake Erie‘s Dieunerst Collin

Nominees:

Colorado‘s Tommy Brown
Nebraska’s Jessica Gardner
Kansas State‘s Keyontae Johnson
Florida Atlantic‘s Alijah Martin
California‘s Mia Mastrov
Utah‘s Grace McCallum
Cleveland State‘s Hannah White

High School Athlete of the Year

Award description: This award recognizes male and female student-athletes that have exhibited the best use of their NIL on the high school level. Judges considered student-athletes that have best leveraged their NIL across multiple activations, platforms and campaigns to create maximum impact for their partners.

Winner: Los Alamitos (California) High’s Malachi Nelson

Nominees:

La Jolla’s Jada Williams
San Ysidro’s Mikey Williams
Waterloo (Iowa) West’s Sahara Williams

Best Individual Campaign

Award description: This award recognizes a brand or organization who showed excellence in collaborating with a single or small number of student-athletes at one or more schools, and across multiple media channels (print, digital, etc.) to generate maximum impact and consumer conversation.

Winner: SOS Heating & Cooling and Decoldest Crawford

Nominees:

Cheez-It Hotel
Popeye’s Meme Kid
Pringles March Madness
Serious Bean Co. and Jason Bean
Shinesty Tommy Brown

Best Group Campaign

Award description: This award recognizes a brand or organization who showed excellence in collaboration with a team of student-athletes at one or more schools, and across multiple media channels (print, digital, etc.) to generate maximum impact and consumer conversation.

Winner: Meta Empower 2.0

Nominees:

Reese’s University
Team Dunkin’
Taco Bell Live Mas
All Vote No Play
Bumble 50for50

Best Institutional Campaign

Award description: This award recognizes a college or institution that has shown exceptional commitment to supporting its student-athletes in maximizing their NIL opportunities through a combination of education, resources and industry-leading innovation.

Winner: Michigan State

Nominees:

Clemson
Delaware
Kansas
North Carolina
Oklahoma
Purdue
Santa Clara

Brand of the Year

Award description: This award recognizes creative excellence by a brand or organization for collaboration with a student-athlete. Judges awarded the brand that has demonstrated how partnership, creativity and novel activation in NIL can drive exceptional results and engagement.

Winner: Hooters

Nominees:

adidas
H&R Block
Kellogg’s
Raising Cane’s
Wrangler