On3 unveils On3NIL, the home for all things NIL

On3 imageby:Eric Prisbell05/02/22

EricPrisbell

When the calendar flipped to July 1, it ushered in one of the most revolutionary changes in the history of college athletics with the dawning of the Name, Image and Likeness era.

On3 Sports has been there every step of the way with industry-leading, comprehensive coverage to provide you with an unrivaled window into this ever-evolving space. Now, we are introducing On3NIL, a subset of our website that will delve into business updates, player valuations, education resources, deal updates and more.

“From the initial launch of On3 in August 2021, we’ve made NIL the highest priority,” said Shannon Terry, the founder of On3. “Along with launching the first NIL Player Valuation, we have reported on all aspects of the business of NIL, including athlete deals, corporate endorsements and the launch of school-specific collectives.

“With more than 200 national and local college sports, NIL and recruiting reporters, and the most comprehensive player database, On3 is well-positioned to be the media and resource leader in the NIL space.”

On3 will continue to explore how each twist and turn affects every stakeholder in the space. From examining how student-athletes can best monetize their brands, to how coaches can successfully build rosters, to how deep-pocketed donors can pool funds to land attention-grabbing recruiting classes, consider this your one-stop destination for complete NIL coverage.

We chronicle the big-dollar deals, identify the trends before they become trends, detail the changes in state laws and school policies and highlight the must-know companies on the front lines of education, compliance and facilitation of NIL activity. We have an in-depth list of all publicly known donor-led collectives, which will continue to dominate the NIL conversation. And we frame our coverage while being mindful of the unique contours of this landscape, which lacks an enforcement mechanism with teeth and is tailor-made for those who wish to push the envelope and exploit loopholes for competitive advantages.

On3 also features NIL U, which is geared for student-athletes to maximize their NIL value.

“Not only has On3 become a leader in the NIL media space, we also want to provide education and resources to the athletes, their families and representatives so that they can better navigate and maximize this ever-changing NIL landscape,” Terry said.

If there has been one constant since July 1, it is that the narrative will continue to change. No one knows exactly what the NIL market will look like in a few months, but it’s bound to be different. And you’re guaranteed to read comprehensive coverage of this transformational period, explored from every angle, at On3.