USC kicks off its season Saturday night when Rice makes the trip to Los Angeles.
And thanks to the Trojan-focused BLVD collective, a few more families of USC football players may be in attendance. The organization announced Thursday night it will fly more than 50 families to games this season.
No details of the plans were released, but the collective will cover the cost of both travel and accommodation. Families will have the option to choose which games they will use tap into BLVD’s resources.
“We’re paying for transportation and accommodations for more than 50 families this season,” BLVD senior account manager Spencer Harris told On3. “That’s all through and paid by BLVD. We signed contracts with more than 50 kids. They’ll have to do some social media promotion on Thursday, and in return we are going to offset some costs for their parents coming to games this year.
“It totally depends on the person, but they have the choice of what games they want to come to on us.”
Jordan Addison, Brenden Rice, Mekhi Blackmon, Latrell McCutchin, Malcolm Epps, Michael Jackson III, Bobby Haskins, Darwin Barlow, Carson Tabaracci and Bryson Shaw have all posted quote tweets thanking BLVD for flying their parents out to Los Angeles for the season opener this weekend.
Thursday’s announcement is just one of a string of initiatives the collective has unveiled this week. The collective announced Wednesday an official partnership with Fletcher Jones Motorcars, the largest Mercedes-Benz dealership in the country. As part of the deal, USC players Jordan Addison and Tuli Tuipulotu will be driving around Mercedes-Benz S500s this fall. The cars are valued at $120,000 a piece.
BLVD is also rolling out multiple shows featuring USC athletes. The videos will be based around cooking, music, video games and fashion. Every participating athlete will receive NIL compensation, all while promoting and building their brand. Distributing through BLVD social and digital outlets, each will focus on different athletes’ passions while blending the unique culture of Los Angeles. New shows and episodes will drop every week.
BLVD continues to separate USC from schools across the country. Thursday’s news is just the latest development.