How Classic City Collective steadies Georgia NIL deals amid 'Wild West'

On3 imageby:Wes Blankenship•03/12/22
On3 image
INDIANAPOLIS, INDIANA - JANUARY 10: Georgia Bulldogs players celebrate after defeating the Alabama Crimson Tide 33-18 in the 2022 CFP National Championship Game at Lucas Oil Stadium on January 10, 2022 in Indianapolis, Indiana. (Photo by Dylan Buell/Getty Images)

Classic City Collective CEO Matt Hibbs knew he could help Georgia with college sports' latest NIL development. He just didn't know it could look like this.