Editor’s Note: The following was written by Harold Leeder, editor-in-chief of The New Circle Circular, Lexington’s #1 source of fake news you can’t count on.
There was a lot of interest an excitement last week as UK students learned they would get their very own, on-campus Target store. Students were understandably excited to no longer have to make the one mile, hour and forty minute drive down Nicholasville Road to the other Target.
Today, it was unveiled that, as part of the contract to open the on-campus store the discount retailer would have the opportunity to spread their brand across campus in a number of ways; the most prominent being that this years football uniforms would be designed by the in-house, affordable fashion brand Mossimo.
“We’re excited about this move,” said Athletic Director Mitch Barnhart. “We are going to save a lot of money buying these affordable brands instead of the name brand Nike uniforms. These uniforms look just as good, no one will ever know the difference. Plus, they’ve agreed to do some special all checkerboard uniforms. So it’s wins all around.”
With Kroger’s name on the stadium and Target now designing the uniforms it will be interesting to see if Meijer is able to find a way to get their name out there on Saturday afternoons in the fall.
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