Gov. Beshear issues Name, Image, Likeness order for Kentucky student-athletes

Gov. Beshear issues Name, Image, Likeness order for Kentucky student-athletes

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<small>(Photo by Jon Cherry/Getty Images)</small>

(Photo by Jon Cherry/Getty Images)

As first reported by KSR this morning, Governor Andy Beshear has signed an executive order requiring all colleges in Kentucky to allow student-athletes to make money based on their name, image, and likeness. The order will go into effect July 1, adding Kentucky to the list of states (Alabama, Florida, Georgia, Mississippi, New Mexico and Texas) with laws set to start next week undercutting the existing NCAA rules to allow student-athletes to make money off sponsorship deals, online endorsements and personal appearances.

Governor Beshear’s office issued a press release featuring quotes from Kentucky Athletics Director Mitch Barnhart, Men’s Basketball Coach John Calipari, Football Coach Mark Stoops, and Women’s Basketball Coach Kyra Elzy. Here are the parts you care about:

After talking with higher education and legislative leaders in the commonwealth, Gov. Andy Beshear signed an executive order on Thursday allowing student athletes in Kentucky to receive fair compensation for the use of their name, image and likeness.

Gov. Beshear is the first governor to allow compensation for name, image and likeness by executive order.

“Today’s step was done in cooperation with all of our public universities as well as leadership of both parties,” said Gov. Beshear after signing the executive order Thursday at the Capitol. “This action ensures we are not at a competitive disadvantage in recruiting, and also that our student athletes have the same rights and opportunities as those in other states. For any individual athlete, their name, image and likeness are their own and no one else’s.”

“Today’s executive order from the Governor provides us the flexibility we need at this time to further develop policies around name, image and likeness (NIL),” said University of Kentucky Athletics Director Mitch Barnhart. “We are appreciative of that support as it is a bridge until such time as state and/or federal laws are enacted. The landscape of college sports is now in the midst of dramatic and historic change – perhaps the biggest set of shifts and changes since scholarships were first awarded decades ago. What won’t change is our core and most important principle – the well-being and development of our student athletes, while they are at UK and, as importantly, in preparing them for success in life, on whatever path they choose. We are extremely well-positioned to help our student athletes navigate this new and complex terrain. Much of what we need to do to support students in terms of NIL – through The Kentucky Road initiative – has been in place for some time. We have a strong foundation, which we will now work to build on.”

“We are entering into an exciting age in college athletics,” University of Kentucky men’s basketball head coach John Calipari said. “At the University of Kentucky, we have always put student-athletes first and today’s executive order by Gov. Beshear – who I want to thank for making this a priority – will empower universities across the state to support their young men and women better than ever. Whether we are talking about name, image and likeness, lifetime scholarships, financial literacy, health and wellness, or player welfare, student-athletes have been at the center of every decision at Kentucky. With today’s announcement, we continue to take positive steps forward in supporting our student-athletes to an even greater degree statewide. They deserve our time, effort and resources in making sure they have the opportunities to benefit from the hard work they put into their athletic and educational careers. As we wait on federal legislation, our program will continue to support, elevate and educate our kids.”

“I appreciate Gov. Beshear stepping up and making student-athletes in the state of Kentucky a priority,” said Kyra Elzy, University of Kentucky women’s basketball head coach. “The University of Kentucky has been a leader in name, image and likeness. I know our administration will work with the Governor’s office to ensure that student-athletes in Kentucky will continue to take the necessary steps to stay atop of NIL issues.”

“Supporting our student-athletes is at the center of Kentucky Athletics and today’s announcement is another step in that direction,” said University of Kentucky head football coach Mark Stoops. “Name, image and likeness issues are at the forefront of college athletics and we appreciate Gov. Beshear helping us address current needs while long-term solutions are being developed on the national level. Our established principles of educational excellence, athletic success and personal development have us well-positioned as the NIL process begins.”

On Monday, the U.S. Supreme Court ruled against the NCAA in a significant case that challenged the association’s ability to have national limits on benefits for athletes that are related to education, but more broadly the case has raised questions about the NCAA’s ability to limit benefits at all.

Nineteen states have passed legislation to allow such compensation for student-athletes. Alabama, Florida, Georgia, Mississippi, New Mexico and Texas enacted laws that will take effect July 1, 2021. The NCAA Board of Governors has preliminarily approved changes to their eligibility rules that would allow such compensation, and the U.S. Congress has held hearings on creating a national standard for compensation. However, until that happens, Kentucky colleges and universities would have faced a competitive disadvantage as other states’ legislation becomes effective as soon as July 1, 2021.

Kentucky colleges and universities have been directed to provide education and other resources to assist students with financial literacy, time management and social media and brand management. Additionally, colleges and universities will retain the flexibility to reasonably limit the time, dates and associations from which the student-athlete may earn compensation.


You can read the entire order here. College athletics is about to undergo monumental change; thanks to this order, Kentucky and its student athletes will not be left behind.

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