Marketing 101 With Professor Stoops
"Just like with our Super Bowl spot in February, we had to make sure we created an ad that matched the prestige of the medium," Schwake said. "We want people to turn the page in these magazines and know UK football belongs."These guys know what they are doing and it makes you want to join in... 3. Get Everyone Involved. These days everyone is about viral marketing. The staff struck gold in that regard with Yahtzee. Then Drew Barker created the recruit twitter page and became the ultimate ambassador for the program. Its the kind of stuff that makes you want to be a part of. You want to be able to say you were there from the very begin because you can just tell BBN is in for a fun ride. Stoops has taken a few ques from Cal and has transformed the Cats into one of the hottest teams almost overnight. What has impressed you most about the new look marketing of Kentucky football? @ACassady_KSR
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