WATCH: Kentucky Basketball releases "BBNIL" trailer

Screen Shot 2021-07-02 at 8.22.31 AM
<small>Still via KyWildcatsTV</small>

Still via KyWildcatsTV

The first 24 hours of the NIL era of college athletics showed us how some schools are embracing the change while others are, shall we say, more hesitant.

Despite Mitch Barnhart’s lukewarm press conference on NIL last week, Kentucky Basketball broke out the big guns to prove the program is all-in on its players profiting off their name, image, and likeness. Last night, UK put out a two-and-a-half minute video featuring the program’s biggest stars talking about the unique passion of the Big Blue Nation and how their time in Lexington prepared them for the pros. On social media, UK branded the campaign as “BBNIL.” 

That’s almost as good as LSU’s campaign, NILSU, which dropped on Wednesday and Thursday on a giant video billboard in Times Square.

Better late than never, right?

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