Kentucky football’s projected starting quarterback, Will Levis, has inked his first endorsement deal.
On Saturday afternoon, Barstool Athletics announced on Twitter that the Penn State transfer was joining its growing team of athletic endorsements.
— Barstool Athletics (@stoolathletics) July 3, 2021
The details of what the endorsement involves are unclear. In a message posted on Twitter on Thursday, Barstool founder Dave Portnoy said that they were still trying to figure out the details on what all it could include.
“Barstool Athletes Inc is the most Barstool thing ever. No thought put into it. No clue what we were doing,” Portnoy said in the message.
Since the company announced the formation of the athletic endorsement section of their brand, they have “signed” a multitude of athletes from practically every sport in the NCAA.
Levis is widely believed to be the favorite for the starting quarterback job when Kentucky takes the field against Louisiana Monroe in September.
While this is his first public endorsement, he has been lobbying for the clothing company Levi’s to jump on board with an endorsement. The wordplay just makes sense plus Levi’s has a Kentucky connection as one of their largest distribution centers is in Hebron, near the airport in the northern portion of the commonwealth.
— Will Levis (@will_levis) July 2, 2021
Levis is now the second player on the football team to walk away with an endorsement in the first few days of the NIL era of college athletics.
On Friday, wide receiver Josh Ali announced he was signing with Keen H20, an all-natural alkaline spring water brand.
— Josh Ali (@_JoshAli6) July 2, 2021
The first few days of this new wave of athletics have been interesting to follow. It is safe to say that Ali and Levis will not be the only two Wildcat stars to sign deals.