LOOK: Michigan TE Erick All lands NIL deal with Levi's
Michigan tight end Erick All, alongside Alabama’s Cameron Latu and Notre Dame’s Michael Mayer, appears led by San Francisco 49ers star George Kittle in a new NIL deal with clothing manufacturer Levi’s. All teased their partnership with the caption “More to come” on social media Thursday afternoon.
Levi’s via Instagram: “What happens when All-Pro Tight End @gkittle and 3 of the nations’s top college tight ends spend a day in the Levis 541? Find out soon!”
Levi’s Story
Via levi.com: “In 1852, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them ‘blue jeans.’
“What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. But Levi’s are more than that. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some 500 stores worldwide, and our products are available in more than 100 countries.”
Junior recap: Michigan TE Erick All
Erick All made eight starts at tight end for the Wolverines in 2021, hauling in 38 catches for 437 yards and two touchdowns. In total, All made appearances in 13 games while also contributing on special teams. The Fairfield, Ohio native is now a three-year Michigan letterman and an All-Big Ten Selection (Honorable Mention, 2021).
