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Newsstand: U-M student-athletes partner with Michigan Army National Guard for NIL deal

Clayton Sayfie07/15/22
Article written by:On3 imageClayton Sayfie


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120 student-athletes from the University of Michigan (UofM) will partner with the Michigan Army National Guard (MIARNG) on a name, image and likeness (NIL) Army recruitment campaign arranged by Valiant Management Group, according to a release. A kickoff event will occur at the Grand Ledge Armory at 10 a.m. on July 15, 2022 at 10600 W. Eaton Hwy., Grand Ledge.

Here’s more from the press release:

The NIL Army recruitment campaign, part of an effort by the MIARNG to connect with young adults, will highlight the shared values that exist between the MIARNG and these campus and community leaders. A small subset of student-athletes selected by the MIARNG will be featured to leverage their voices and social media reach to share MIARNG messaging with their peer group of 17-24-year-olds.

“The Michigan Army National Guard steps up and serves Michigan communities every day,” said Governor Gretchen Whitmer. “Joining the Guard is a great way to kickstart your career and embark on pathways to higher education, skills training and good paying jobs. I am grateful for the collaboration between these student-athletes and the Michigan National Guard to highlight the Guard’s excellent career options – a partnership made possible by the NIL legislation I signed in 2020. As a Spartan mom with two Wolverine daughters, today I am proud to join the UofM student-athletes on Team Michigan. Go Blue and go Guard!”

Approximately 120 student-athletes will be in attendance. On arrival, the team will be welcomed by the Belmont Armory 126th Army Band, who will be playing the school fight song. Players will pause briefly for a photo op at the Memorial Wall and will hear remarks by U.S. Army Maj. Gen. Paul D. Rogers, adjutant general and director of the Michigan Department of Military and Veterans Affairs. Throughout the day, student-athletes will be able to view military equipment demonstrations, participate in helicopter simulator training and meet the citizen-soldiers of the MIARNG.

About Michigan National Guard

The Michigan National Guard provides trained, combat-capable forces in support of the national security strategy worldwide and defense support of civil authorities in response to federal emergencies within the United States and state emergencies within Michigan.

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