On300 Michigan target Malachi Coleman uses NIL to benefit foster care youth

On3 imageby:Trevor Ritchie05/03/22

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On300 Michigan athlete target Malachi Coleman, better known as Chi, is bringing awareness to the needs of foster care youth through his NIL efforts.

Coleman via Twitter: “Did you know that within 4 years of aging out, 50% of foster care youth make zero income. Those that do earn a living average just $7500/year. I want to help give hope and encouragement to kids before they get there. Donate today @ https://flylikechi.com

His “Fly Like Chi” website explains how he was raised in the foster care system, knows adversity firsthand and wants to use his platform to lift up others with similar backgrounds. Donations are given to local nonprofits and foster care organizations as Coleman currently partners with Foster Care Closet of Nebraska and KVC Nebraska.

This Lincoln East (Neb.) standout is the No. 1 prospect in Nebraska, the No. 4 overall athlete and the No. 159 overall recruit according to On3.

Coleman received an offer from Michigan on April 21 and went on to win a 100-meter dash in 10.88 seconds later that same morning. Less than a week later, the 6-foot-5 track star secured yet another win with a new personal best at 10.53. 

Chi’s goals (via FlyLikeChi.com)

  • Use NIL to give back to kids in foster care
  • Play football at the highest level
  • Go to school to become a human/sports psychologist

Where does Michigan stand?

Coleman visited Ann Arbor last November and continues to speak highly of Michigan; however, On3’s Recruiting Prediction Machine still has Nebraska with a dominant lead in the Coleman sweepstakes at 97.6 percent.

The RPM is a collaboration with Spiny.ai which created “the industry’s first algorithm and machine learning-based product to predict where athletes will attend college.” Components of the RPM algorithm include insight from industry experts, visits, sentiment (analyzed by machine-learning) and data of previous related outcomes. 

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