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Lions Legacy Club launches as first football-specific NIL initiative at Penn State

Greg Pickel09/06/22
Article written by:On3 imageGreg Pickel


On3 image
A general view of the Nittany Lion logo on the outside of Beaver Stadium before the game between the Penn State Nittany Lions and the Ohio State Buckeyes on October 31, 2020 in State College, Pennsylvania. (Photo by Scott Taetsch/Getty Images)

The first football-specific name, image, and likeness initiative is active at Penn State.

Powered by former Lions and Blueprint Sports, the Lions Legacy Club will “specifically support student-athletes in the Penn State Football program,” according to a news release. Onetime Penn State quarterback Chris Ganter is the general manager alongside Ki-Jana Carter and Michael Mauti.

“I am honored to lead the Lions Legacy Club and give back to the football program that has given me so much throughout my life,” Ganter said in a released statement.

“Knowing how competitive the college football landscape can be, our goal is to create top-notch opportunities for these student-athletes and make a significant impact to ensure a sustainable future for the program.”

The Lions Legacy Club already lists 30 Penn State players in its athlete directory as of 10:30 a.m. Tuesday. More will join over the days and weeks ahead.

More about the Lions Legacy Club at Penn State

“Through the Lions Legacy Cub, local and national businesses can align their brands with Penn State football players by creating custom marketing campaigns, securing speaking engagements and autograph sessions, and more,” a news release said.

“Tax-deductible contributions can also be made through the BPS Foundation, a 501(c)(3) organization dedicated to educating, encouraging and assisting student-athletes in their efforts to engage with the local community through charitable causes. The BPS Foundation is one of the first NIL organizations in the country to earn a federal tax exemption.”

You can learn more about the Lions Legacy Club and signup to contribute by visiting its website: https://www.lionslegacyclub.com/

“We are confident this collective is off to a great start, especially under Chris Ganter’s leadership,” Mauti said. “The heart of Penn State football lives strong in all of us and we hope to share this passion with the fans, families, and alumni that we will engage with, to grow the organization.”

The biggest current collective at Penn State is Success with Honor. It supports student-athletes in all sports, however. That is what distinguishes it from the Lions Legacy Club.

“There hasn’t been a more exciting time to be a student-athlete, than right now,” Carter said.

“The Lions Legacy Club is truly a special group with the expertise and passion to take Penn State football to new heights and help student-athletes earn the compensation they deserve for working hard on and off the field.”

Penn State continues its 2022 season opposite Ohio on Saturday. Kickoff is at Noon on ABC.