Where Penn State football, basketball signees land in inaugural On3 NIL 100
On3 Sports is changing the game with the introduction of the inaugural NIL 100, and Penn State football and basketball signees play a prominent part.
Six signees in Penn State football’s Class of 2022 cracked the high school football NIL 100, led by safety prospect Cristian Driver, who comes in at No. 8.
Here is the full list of Penn State signees in the high school NIL 100, along with their NIL valuations:
Football
8. S Christian Driver: $92k
10. QB Drew Allar: $84k
35. RB Nick Singleton: $52k
58. WR Kaden Saunders: $43k
86. S KJ Winston: $37k
87. QB Beau Pribula: $37k
Basketball
98. G Kanye Clary $22k
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How the On3 NIL 100 rankings work
This is a unique and exclusive On3 product. It “is an index that looks to set the standard market value for both high school and college-level athletes,” according to On3 founder Shannon Terry.
“The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time.”
Additionally, Terry writes:
“A base valuation is generated from the number of followers on each social media platform an athlete has (Instagram, Twitter, and TikTok). Each platform is weighted differently based on the number of marketing dollars that brands and advertisers typically spend on each.”
Recruits and current college football players can receive a rankings bump or drop based on a number of other factors. Those include post engagement, on-field performance, game day achievements, and much more.
You can read the full rundown here.
Penn State hopes to continue improving in NIL sapce
Penn State continues to push for more opportunities in this space.
“Because of where we focused on from an educational standpoint, I think our student-athletes who are engaging with us, engaging with NIL, which I think at this point is somewhere between a quarter and a third, I think that will grow over time,” Penn State Vice President for Intercollegiate Athletics Sandy Barbour said last week. “I think those that are participating, that are engaging, are actually doing very well. That will evolve.”
Penn State must continue educating its base about how it can help create NIL opportunities for student-athletes, Barbour added.
“Whether it’s the process of current student-athletes and their educational and financial benefit, but also obviously, to recruit,” she continued. “I think the student-athletes who have participated have really gained a lot of experience, knowledge, education, and oh, by the way, yeah, put some money in their pockets as well. But, we’ve got a long way to go.”
