How Will USC Basketball Fit In The Big Ten And What Might Happen To Other Pac 12 Schools?

On3 imageby:Rich Ruben07/02/22
USC head coach Andy Enfield
Andy Enfield (Photo by Norm Hall/Getty Images)

Mike Bohn has greatly altered the landscape of college football and USC athletics in the last nine months with the firing of Clay Helton, followed by the unexpected luring of Lincoln Riley to LA, and culminating in the successful and massive raising of the Trojans’ football profile and athletic media revenue by completing the move to the Big Ten. Bohn put together a package deal with UCLA, letting the Bruins ride the Trojans’ coattails and giving the Big Ten the entire Southern California market.