O/NSO: Hollywood comeback edition
The Obvious: When Pete Carroll’s Trojans were dominating the first decade of college football in the new millennium, it was standard to see icons from both Hollywood and the recording industry grace games at the Los Angeles Memorial Coliseum, practices on Howard Jones/Brian Kennedy fields, or attend meetings inside the McKay Center. Let’s face it, when it comes to celebrity and athletics, no region in the nation can match or outdo Los Angeles, and don’t tell the O/NSO that New York City comes a close second because they don’t. The Not So Obvious: No university in America can showcase both in person and/or on national television the unique relationship between the University of Southern California and the entertainment world. Not since the Pete Carroll era has there been more anticipation for the return of A-list celebs to the USC football program in some form or another. With the Trojans being hailed as a 2023 preseason Top 10 or possibly a Top 5 team in the country and led by returning All-America quarterback and defending Heisman Trophy winner Caleb Williams, the reunification of Hollywood/recording imagemakers and USC football/ athletics is inevitable. Oh, and did we mention men's basketball, which will see an uptick in the rich and famous with the arrival of heralded incoming basketball freshman guard Bronny James, the son of you-know-who?
