Updated On3 NIL valuations for USC's three commitments in 2024
The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals. It rather signifies an athlete’s value at a certain moment in time.
The NIL valuation is comprised of a number of dynamic data points that focus on two primary factors – an athlete’s social media presence and their level of athletic performance.
A base valuation is generated from the number of followers on each social media platform an athlete has (Instagram, Twitter, and TikTok). Each platform is weighted differently based on the number of marketing dollars that brands and advertisers typically spend on each.
Here are the On3 NIL valuations for the three early commitments in the USC Trojans 2024 class.
1. WR Xavier Jordan – NIL Valuation $132K
Xavier Jordan has several large factors to his advantage that allow him to be a potential major benefactor of NIL opportunities. One of the biggest reasons is Jordan plays a position, WR, that is often times one of the more popular positions for fans to cheer on. The skill players, especially ones with the ball in their hands get lots of love. Him being ranked as a top-100 prospect at a premier position gives him major NIL upside. Jordan also benefits from being in Los Angeles and at a high level football program that gets plenty of buzz year in and year out. Being a top prospect from a popular program does favors on social media. Jordan has just shy of 9K social media followers, giving him more value. Jordan is ranked in the top-100 high Schoo NIL valuations at No. 97.
2. TE Joey Olsen – NIL Valuation $74K
Even with a $74k valuation, I think there is a lot more for Olsen to look forward to, especially once he arrives at USC. Being in Oregon, he does not have the largest market but being in Los Angeles will suit him well. Olsen is also not a major social media user so he is currently sitting at 3.6k followers across his socials. Olsen also has plenty of potential being an offense player who will get some touches from the tight end position. I expect Olsen’s NIL valuation to grow in the future.
3. RB Bryan Jackson – NIL Valuation $24K
Jackson is an ultra productive player on the field but has not gotten the benefit of that in his NIL valuation just yet. He only has 5k social media followers which limits his NIL valuation some. HIs ranking being at No. 568 is another damper on the number, but I believe he will end higher than his current ranking, at least a little. Like Olsen, Jackson will likely see his number rise once in Los Angeles. I could see it go up a bit in his senior season with a strong season and some social media growth.
