LOOK: Bryce Young inks new NIL deal with local Alabama business
BMW of Tuscaloosa has it’s new poster star, Alabama quarterback Bryce Young. Young announced the partnership on his Instagram story and circulated throughout social media quickly after.
This is just another deal amid a litany of others Young has been able to haul in as the nation’s football top program’s quarterback. Young currently sits at No. 4 overall in On3’s NIL100 and No. 1 in college football in terms of NIL deal valuation.
The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time.
With over 250,000 social media followers across all platforms, Young is estimated at $1.9 million as of March 6, 2021. He’s improved his valuation by over $60,000 in the last nine weeks.
More on On3’s NIL Valuation process
The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time.
A base valuation is generated from the number of followers on each social media platform an athlete has (Instagram, Twitter, and TikTok). Each platform is weighted differently based on the number of marketing dollars that brands and advertisers typically spend on each.
On3’s NIL platform provides guidance for what athletes should charge per post for each of their respective social media platforms. Per Post Value is determined by several key factors and is heavily influenced by the athlete’s overall NIL Valuation. Per Post Value was developed to apply a baseline for a single social marketing post for each respective social media platform.
Additionally, from the creators of the On3 Consensus, 247 Composite, The Recruiting Prediction Machine, and the Crystal Ball, the On3 NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.