Brand Partnerships
On3 is Where College Sports Fans Live Every Day
The daily destination for college sports fans — combining national authority with local team communities across web, social, video, email, app, and subscriptions.
- 15M+Monthly Uniques
- 225K+Paid Subscribers
- 6B+Annual Social Impressions
- 75%Direct Traffic
The Audience
The Most Engaged Audience in College Sports
Our audience doesn't just watch — they obsess. They come back every day, pay to be insiders, and spend more time with us than any other sports media property.
- 7:26Avg. Visit Duration#1 in the category
- 75%Direct TrafficFans choose us directly
- 42%More Likely to Earn $150K+vs. U.S. average
- 21%More Likely to Hold a Degreevs. U.S. average
- 225K+Paid Subscribers$119.99/yr
- 98%Unduplicated AudienceNot reached by top competitors
One Platform. Every Fan.
National Media
- Shows, podcasts, social and daily editorial at scale
- 300M+ monthly pageviews
- 6BN annual social impressions
Fan Site Network
- 70+ team communities where fans pay to be insiders
- The deepest fan engagement in sports media
- 200+ Reporters
High School & Recruiting
- The definitive source for recruiting and player data
- Transfer Portal and NIL valuations
- ★★★★★
Every Market. Every Fanbase.
From Alabama to Wisconsin — we're the local source for every program.
Rivals built the nation's deepest network of team-specific coverage — fan sites where local subscribers pay for insider access. On3 extends that with national recruiting and NIL coverage. Together, we are the only platform that gives you national reach and hyper-local depth simultaneously.
College Sports Is A Daily Habit
Not just a three-hour appointment.
- Breaking news
- Recruiting intel
- Transfer portal
- Message board debate
- Shows & podcasts
- Social reaction
- Postgame analysis
- Next-game buildup
Broadcast owns the game.
owns the week.
The Audience
High Income. Highly Educated.
College sports fans over-index on every metric that matters for brand performance — income, education, homeownership, and purchase authority.
Household Income
42%
more likely to earn $150K+ than the U.S. average
100 = U.S. average
Education
21%
more likely to hold a college degree
100 = U.S. average
And They Prove It
225K+
paid subscribers
$119.99
per year, per subscriber
Activation
Brand Activation Opportunities
One platform. Every fan. We connect brands to college sports' most engaged audience across every surface they use.
Display Units
300M+ Monthly Pageviews
Premium display, mobile and app sponsorships, homepage and section takeovers, franchise and team-specific sponsorships, and native advertorials.
Events & NIL
20+ Annual Activations
Athlete social campaigns, branded NIL content, on-site event activations, experiential fan engagement, and athlete meet-and-greets at marquee college sports moments.
Newsletters
2.5M+ List – 38% Open Rate
Sponsored placements, custom branded sends, and team-specific or national distribution options — direct access to opted-in, loyal subscribers.
Shows & Podcasts
100M+ YouTube Views
Host-read endorsements, branded segments, pre-roll and mid-roll, product placement on set, and custom integrations tied to recruiting cycles and rivalry weeks.
Social
6 Billion+ Annual Impressions
Branded posts, short-form video, talent-led content, and amplification through owned accounts — including Hayes Fawcett and Joe Tipton, the top recruiting influencers in the country.
Video
Branded Segments + Product Placement
Reach fans in high-attention environments with video — served alongside the recruiting, rankings, and live event content they seek out daily.
Partners
Case Studies
We help elevate brands through the power of College sports. Explore success stories showing how brands achieved winning results by activating with On3 and Rivals.
Let's Build Something Together
Reach college sports' most engaged fans across web, social, video, email, app, and live events. Our team will find the right activation for your goals.