NIL group licensing deal allows Gators to sell jerseys with player names
The Florida Gators have established an NIL group licensing deal with The Brandr Group that will allow student athletes across all 21 sports to make money from jersey sales, the university tweeted Thursday. The deal allows players to profit off of their Name, Image and Likeness (NIL) using official Gators trademarks and logos.
Florida joins schools such as Alabama, Ohio State and Texas, among others to partner with Brandr.
Breaking down group licensing deal
The deal with TBG allows for players to profit off of their jersey sales. TBG cannot guarantee NIL opportunities, only the marketplace will determine the demand. But fans will be able to purchase official team jerseys with names and numbers of current Florida players on them. Players will be able to profit immediately as long as they have joined the established group licensing program and as soon as TBG enters into trademark licenses agreements with Florida.
There will also be options down the road for trading cards, video games, bobbleheads and more thanks to this agreement between Florida and the players.
Jersey sales will not be limited to just current athletes. TBG has launched an Alumni Group Rights Program with some schools, which allows former players to co-brand their NIL with the school’s trademark and logos.
NIL in Florida
The NCAA approved emergency legislation to allow athletes to profit off their NIL in late June. The interim policy went into effect just before July 1, when multiple states were set to have NIL legislation start.
More than 40 athletes from Florida signed endorsement deals within the first week of the NIL era in college athletics. Quarterback Anthony Richards joined Dreamfield, a platform where players can charge fans to spend time with them.
Richardson’s hourly fee is $500, the highest of any Gator.
Defensive tackle Desmond Watson seemed perfect for his new endorsement deal. The 6-foot-5, 432 pound true freshman signed with Spencer’s Jerkin’ Jerky. The company released new apparel with ‘BIG MEAT’ on the front and Watson’s last name and jersey number (21) on the back.
It wasn’t just the football team taking advantage of the new rules, however. Florida gymnasts Trinity Thomas, Jazmyn Foeberg and Savannah Schoenherr each inked deals of their own.
With this new NIL group licensings deal, Gators athletes now have another avenue to make money.